Author: remap_content_admin

Uses psychological and creative techniques to pressure people into taking some kind of action as the direct result of engaging with content, trial, or samples. Similar to advertising but may not leverage paid advertisement.

Omni-channel marketing, aka multichannel marketing, often materializes as a marketing-software Rube Goldberg machine. In these creations, a business constantly syncs customer data among multiple applications, platforms, or other data sources. The idea is that the customer experience is smoother, less given to redundancy.

More recently, this is also called ‘Layered Marketing’ or ‘Layered Media’.

The process of digitalizing, specifically with respect to network connectivity, multiple, important parts of a business. 

Justifying incremental investment in design and development work

The act of leading the thinking of a significant group of other people in the context of business, politics and media. Not necessarily an original or innovative thinker. Ideally, a thought leader presides over one or more public platforms from which to disseminate point of views and thereby influence the thinking, vocabulary, and business strategies of a market. Ideally, thought leaders influence both buyers and sellers in a given industry/sector/market. 

Also see pundit, which you can think of as a credentialed thought leader, often tied to one or more institutions.

In the context of this dictionary, a definition is the single most important or useful perspective on the meaning of a word or term. This approach ignores practical lexicography.

Definitions provide clarity or insight for a specific group of people; as such definitions are business assets. 

These can be either explicit definitions, such as this one, or explorations of meaning that form de facto definitions, such as this essay on ‘strategy’.

Outside the context of this dictionary, a definition:

• is theoretically the objective, true meaning of a word (which doesn’t actually exist, of course)
• a list of the most common meanings attached to a word through usage, as determined through lexicographic research (so rarely a single meaning)
• may not exist in writing but can still be a part of one’s lexicon

The routine used by a creator to gain and express insight, design, art, or solutions.

“A rigorous, proscribed regimen with the intention of elevating the mind or spirit to a higher level. Its goal is to achieve success in one’s field but also union with something greater than oneself.”
-Stephen Pressfield

We think of creators as those who make art or content, but anyone who creates solutions to problems is a creator. Sometimes these solutions take concrete form and sometimes they are conceptual.

Contrary-wise, someone who makes things off of someone else’s instructions is a non-creator – even if the creation is virtual, digital, or conceptual. For example, factory workers and digital marketing interns are probably both non-creators.

Most people are both creators and non-creators in different walks of life.

Thus, anyone who makes art, content, or solutions that have economic value is a creator.

Also see Consulting

To get out of the box, let’s first describe it. It’s big and it’s got lots of file folders. It’s comfortable and you work in it. 

If we cast ourselves back 150,000 years, the box’s mental file folders are full of information about how you hunted and gathered food last year.

• the rock you stood on that gave you a vantage point over a watering hole
• the glade where you gathered berries and how you got to them before the birds
• the stone from which you make rocks for digging up that one kind of root

As you can see, the box is a treasure trove of intellectual property passed down from one generation to the next. Why do you want to think outside of it? The truth is, as a tribe, you should think more in the box than out. Some of the tribe, probably most of the tribe, should focus on thinking better inside the box. Nowadays we call this process improvement, best practices, trusted techniques.

But some people just aren’t wired that way. Some people have to try new ways of doing this and I suspect it was always like that. We condescendingly think of our stone age ancestors as unchanging in their ways for 100s of thousands of years until farming was discovered. But outside-the-box paleolithic thinkers were coming up with all kinds of inventive schemes, including running bison off cliffs by observing their group-think lapses in reasoning, or early forms of animal husbandry and agriculture involving controlled burning.

The point is this: thinking inside the box has happened forever and is good; thinking outside the box has also happened forever and is also good.

So which should you do? It depends on your natural proclivities – more on this tomorrow.

Best
Rowan

Communications is roughly equivalent to the aggregate of marketing strategy, messaging, and PR but is also a form of context-signaling. The context is non-private sectors, such as nonprofits, higher education, NGOs. government, and especially politics.

It often means exactly the same thing as content marketing and brand messaging but signals more purportedly pristine motives than turning a profit. Meanwhile, Strategic Communications is a military and Fortune 500 concept that purports total control over all forms of messaging.