Author: remap_content_admin

A phrase that communicates all or most of a brand’s unique value proposition. Narrower remit than a slogan.

The distinctive cry, phrase, or motto of any party, group, or person.

Making content appear near the top of search results.

Forms of SEO include text, audio, image, and video. SEO is practiced on multiple platforms in addition to Google search, such as YouTube, Google Images, Pinterest, Bing, Quora, Reddit, and Facebook.

Acronym of search engine optimization.

Understanding the people in your market by assessing long-term emotional realities, values, opinions, mindset, interests, and lifestyles

This term is used in three ways; the first way is the de facto definition of positioning:

1. Perception. How an audience perceives your brand, as opposed to its alternatives. Perception includes how people think about it, feel about it, talk about it, and even engage with it, financially or otherwise. This is the actual positioning of your brand vs the desired positioning.
2. Strategy. The strategic activity of deciding on the desired audience(s) and positioning of your brand. This is an iterative and nonlinear process since desirable positioning frequently changes in response to market changes, including audience changes. It is a semi-objective decision-making process to the extent that it hinges on basic market economics.
3. Creative Expression. Orchestrating the transition from actual to desired positioning with creative output – ideas, words, images, sounds, or even experience. This is related to, if not identical to in many cases, Messaging, Thought Leadership, and Design Thinking. 

A person who is change-averse and reluctant to try new products and services 

A person who is addicted to the thrill of learning how to use new products and services.

Creating visibility and clarity as to the value of a business, solution, or ideas

In politics, a public declaration of principled policy aims.

In business, a call-to-action that responds to essential problems universal to a given audience.

Comprised of calls to fairness, changes in fundamental behavior, changes in standards, and promises of new benefits

A concise, utilitarian description product description that feels and looks like a normal slogan and answers the questions, “what is the most important thing it does?”. See also: slogan and tagline