Author: remap_content_admin

The emotional and intellectual process of merging data, feelings, thoughts and other memories to summon new ideas

The most visible unit of information in an area of focus.

Most commonly consists of words in a visual area-of-focus, such as the homepage of a website before-scrolling. Equally applicable to audio and video formats.

Also abstractable to concepts or feelings.

Someone with politically or economically valuable ideas, points-of-view, and convictions.

The ability to communicate ideas and feelings in an original, non-boring way, while retaining some individual personality or perspective

The manipulation of user experience such that users of a digital interface are more likely to convert into customers or leads

Publishing ideas primarily in writing but also via audio and video in a way that teaches and helps a specific business audience while building trust and mutual understanding

Writing that is specifically designed to further the sales and marketing efforts of a business. Product of copywriting or thinking in terms of how words will be received

An approach to marketing based on honesty, devoid of manipulation, and offering an authentic connection with a brand. Brand marketing assumes long-term relationships with the entire brand community  – past, present, and future clients, employees, partners, even competitors. It prioritizes those relationships over converting to action now, per the standards of Direct Marketing.

Key phrases or words that put your positioning into use in business contexts.

Also see Messaging

Organizing group effort into small, iterative tasks to maximize efficiency and allow for flexible changes in plans