In business, success is the creation of financial and non-financial value for everybody involved: owners, employees, contractors, customers, partners, community members, fellow citizens, etc.
In a nontangible sense, success is also the regular attainment of a “flow state” as you work.
For many, the term is meaningless and nothing more than a synonym for digital marketing, of which it’s actually a subset. In growth hacking, relatively little effort goes into creating trust, establishing quality or expertise, or otherwise designing a long-term marketing strategy. Instead, emphasis is placed on iterative quick wins through generating hype and other direct marketing techniques. Growth hacking often translates to placing creative small bets (targeting influencers, hosting private events, guerilla/small-dollar ad spend) that spur adoption, downloads, or engagement; it applies typically to mobile apps or SaaS software.
Uses psychological and creative techniques to pressure people into taking some kind of action as the direct result of engaging with content, trial, or samples. Similar to advertising but may not leverage paid advertisement.
Omni-channel marketing, aka multichannel marketing, often materializes as a marketing-software Rube Goldberg machine. In these creations, a business constantly syncs customer data among multiple applications, platforms, or other data sources. The idea is that the customer experience is smoother, less given to redundancy.
More recently, this is also called ‘Layered Marketing’ or ‘Layered Media’.
The process of digitalizing, specifically with respect to network connectivity, multiple, important parts of a business.
Justifying incremental investment in design and development work
The act of leading the thinking of a significant group of other people in the context of business, politics and media. Not necessarily an original or innovative thinker. Ideally, a thought leader presides over one or more public platforms from which to disseminate point of views and thereby influence the thinking, vocabulary, and business strategies of a market. Ideally, thought leaders influence both buyers and sellers in a given industry/sector/market.
Also see pundit, which you can think of as a credentialed thought leader, often tied to one or more institutions.
In the context of this dictionary, a definition is the single most important or useful perspective on the meaning of a word or term. This approach ignores practical lexicography.
Definitions provide clarity or insight for a specific group of people; as such definitions are business assets.
These can be either explicit definitions, such as this one, or explorations of meaning that form de facto definitions, such as this essay on ‘strategy’.
Outside the context of this dictionary, a definition:
The routine used by a creator to gain and express insight, design, art, or solutions.
“A rigorous, proscribed regimen with the intention of elevating the mind or spirit to a higher level. Its goal is to achieve success in one’s field but also union with something greater than oneself.”
-Stephen Pressfield
We think of creators as those who make art or content, but anyone who creates solutions to problems is a creator. Sometimes these solutions take concrete form and sometimes they are conceptual.
Contrary-wise, someone who makes things off of someone else’s instructions is a non-creator – even if the creation is virtual, digital, or conceptual. For example, factory workers and digital marketing interns are probably both non-creators.
Most people are both creators and non-creators in different walks of life.
Thus, anyone who makes art, content, or solutions that have economic value is a creator.
Also see Consulting